.png)
Challenge, approach, and impact
Outdated user interface and poor mobile optimization
The existing website lacked intuitive navigation, visual appeal, and responsiveness across devices.
Lack of interactive content
There was no way to visually or immersively present previous pop-up projects, which weakened engagement with prospective clients.
Limited brand storytelling
The site did not reflect the high-end nature of AKPopup’s collaborations with elite brands like Nike, Apple, and Red Bull.
Manual content updates
The internal team had difficulty updating the site with new projects and media, leading to delays in marketing efforts.
Low user engagement and conversion
The static and outdated experience failed to encourage exploration, contact, or bookings.
Complete UI/UX Overhaul
We designed a sleek, modern interface tailored to AKPopup’s high-end aesthetic. The responsive layout ensured seamless performance across all devices, with intuitive navigation that guided users to explore and engage.
Interactive 3D Models
Using WebGL and Three.js, we integrated interactive 3D representations of past pop-up installations. Users could rotate, zoom, and explore spatial layouts in real-time - giving a realistic sense of scale and design quality.
Immersive Virtual Tours
We developed fully navigable 360° virtual tours, enabling clients to “walk through” previous spaces and experience the atmosphere remotely.
Custom Content Management System
To empower the AKPopup team, we delivered a CMS that allows them to easily upload new 3D models, case studies, and visuals without developer involvement.
SEO & Performance Optimization
We ensured fast load times, accessibility compliance, and full SEO optimization to increase discoverability and ranking in organic search results.
Bussines Impact
70% Faster Time to Market
Serverless architecture and an experienced team eliminated backend delays, helping to launch a feature-rich MVP in record time.
High Engagement & Retention
TikTok-style feed, personalized fitness plans, and event syncing led to longer sessions and frequent returns.
Scalable Monetization Model
Subscription tiers and content access controls enabled predictable, recurring revenue with creator incentives.
Lean Operations, Big Results
Zero backend maintenance allowed the team to focus on growth, design, and content expansion instead of infrastructure.
Strong Creator Buy-In
Athletes embraced the platform as both a marketing and income tool, generating high-quality, consistent content from day one.
.png)
